Episode Details:
Join us on the latest episode, hosted by Jared S. Taylor!
Our Guest: Adam Groff, CEO & Co-Founder at Maribel Health.
What you’ll get out of this episode:
- Adam Groff, a practicing hospitalist and seasoned healthcare entrepreneur, co-founded Maribel Health to revolutionize care delivery.
- Maribel Health uses home-based care to solve health system challenges like capacity, cost, and workforce limitations.
- Inspired by a personal story, Groff named the company after a friend whose care journey highlighted gaps in home care access.
- The team partners with health systems like Mercy and Bayada to expand virtual care and palliative services.
- Maribel Health is building a “care orchestration platform” to better coordinate between EMRs and care delivery in the home.
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Building from Experience: Adam Groff’s Journey
Adam Groff, CEO and Co-Founder of Maribel Health, brings a wealth of experience to the table. As a part-time hospitalist at Dartmouth Hitchcock Medical Center and a seasoned healthcare entrepreneur, Groff has founded six healthcare companies, each focused on improving care delivery. His passion lies in leveraging the home as a viable and impactful setting for care, addressing both systemic challenges and patient needs.
The Personal Story Behind Maribel Health
The inspiration for Maribel Health came from a deeply personal experience. Groff and his wife, both physicians, supported a close friend named Maribel Sanchez Souther through a terminal cancer diagnosis. Despite their medical knowledge and network, they were struck by the lack of effective home-based care solutions. That experience became the emotional foundation for launching Maribel Health—a company committed to bridging the home and hospital.
Strategic Partnerships and Impact
Maribel Health works with health systems and payers to provide tailored solutions. Public partnerships include Mercy in St. Louis and Bayada, a national home healthcare provider. At Mercy, the collaboration began with a hospital-at-home model and has since expanded into broader virtual care applications. With Bayada, the focus is on palliative care, hospital readmissions, and optimizing technology and workforce efficiency.
Leadership Philosophy and Culture
Groff emphasizes empowering teams through strong culture and operational clarity. With long-time collaborator Sharone, he brings a people-first approach rooted in trust, distributed workforce management, and the intricacies of delivering care outside traditional facilities.
Maribel Health’s Vision for the Future
Looking ahead, Maribel Health is focused on “solutions engineering”—deep collaboration with partners to customize care models. The company is also developing a proprietary care orchestration platform designed to bridge gaps between EMRs and real-world care coordination. With this dual focus on strategic partnership and scalable technology, Maribel Health aims to redefine what is possible in home-based healthcare solutions.
Finally, to learn more about our guest and their company please use the links below:
– Company LinkedIn – Company Website –
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