Key Highlights
- First-of-its-kind Offering: Noom partners with FitOn to integrate Muscle Defense into Noom GLP-1 Companion, a pioneering move in the weight loss industry.
- Combatting Sarcopenic Obesity: The program is designed to prevent muscle mass loss, a common side effect of GLP-1 medication, and address the risk of sarcopenic obesity.
- Comprehensive Solution: Features include FitOn’s resistance training exercises, a revamped food color system emphasizing protein, and expert-led guidance for GLP-1 users.
Source: Business Wire
Notable Quotes
- “We designed Noom GLP-1 Companion with Muscle Defense to be the adjunct diet and exercise program that addresses key dangers associated with taking GLP-1s such as loss of muscle mass.” – Geoff Cook, CEO at Noom
- “This partnership with Noom combines FitOn’s best-in-class fitness content with Noom’s expert nutrition tracking and guidance to help people taking GLP-1s build muscle mass and set them up for a more successful long-term weight loss journey.” – Lindsay Cook, Founder and CEO at FitOn
- “Patients taking control of their health through a GLP-1 treatment plan deserve to have their complex needs met after years of being misunderstood, and as risks of treatment such as sarcopenic obesity continue to complicate patient journeys.” – Dr. Linda Anegawa, Chief of Medicine at Noom
SoH's Take
The strategic partnership between Noom and FitOn marks a significant advancement in the digital healthcare and fitness industry. By addressing the critical issue of muscle mass loss associated with GLP-1 medications, Noom GLP-1 Companion with Muscle Defense sets a new standard in comprehensive healthcare solutions. This initiative not only underscores the importance of a holistic approach to weight loss and health management but also highlights the evolving landscape of digital healthcare platforms. As we move towards more personalized and preventive healthcare measures, collaborations like this pave the way for innovative solutions that cater to the nuanced needs of patients, ensuring better health outcomes and sustainable lifestyle changes.
