Key Highlights
- Recovery Trends: Significant rise in ice baths, reduced alcohol consumption, and increasing popularity of red light therapy among WHOOP members.
- Sleep Hygiene Improvements: Enhanced sleep quality with WHOOP Coach’s personalized recommendations, positive impacts of morning sunlight and daylight eating on sleep.
- Strain and Fitness Optimization: Shift towards vegetarian, vegan, and kosher diets among top Strain earners, increasing use of creatine and protein supplements, and growing interest in multipurpose fitness activities like rucking and team sports.
Source: Business Wire
Notable Quote
- “‘Year in Review’ is one of our favorite features to launch each year. It’s an important way to celebrate our members’ accomplishments and reflect on changing trends around the world.” – Will Ahmed, Founder and CEO at WHOOP
SoH's Take
The 2023 Year in Review from WHOOP not only highlights the evolving health and wellness patterns but also underscores the impact of technology in personal health management. The data-driven approach by WHOOP, particularly in areas like recovery and sleep hygiene, reflects a growing trend towards a more informed and scientific approach to personal health and fitness. This shift is indicative of a broader societal movement towards health consciousness, where individuals are increasingly seeking ways to optimize their physical and mental well-being. The emphasis on data, combined with the personalization offered by tools like WHOOP Coach, is a game changer in how we approach health and fitness goals.
