Key Highlights
- WebMD joins forces with Healthwise, incorporating its comprehensive health education content into WebMD Ignite.
- The acquisition aims to enhance personalized patient engagement through industry-leading content, technology, and solutions.
- WebMD Ignite to become the largest healthcare growth engagement platform in the U.S., serving over 650 healthcare organizations.
Source: PR Newswire
Notable Quotes
- “The addition of Healthwise’s business increases our already significant scale in content, technology, data, and AI. This transaction will put the best content at the point of care for significantly more than half of U.S. hospital patients,” – Ann Bilyew, Executive Vice President, Health, and President, Healthcare Solutions Group at Internet Brands
- “For nearly 50 years, the Healthwise team has developed the highest quality education content and solutions… I could not be prouder of our legacy,” – Dr. Adam Husney, CEO at Healthwise
SoHC's Take
The acquisition of Healthwise by WebMD represents a significant leap forward in the quest to deliver comprehensive and personalized healthcare education. By integrating Healthwise’s extensive library of consumer health content into WebMD’s Ignite platform, this move promises to reshape how healthcare organizations engage with patients across their healthcare journey. The strategic fusion of content, technology, and personalized engagement solutions positions WebMD to lead in the creation of deeply personalized health education experiences, delivered precisely when they matter most.
The promise of this acquisition is not just in the expanded reach and scale but in the potential to drive meaningful improvements in patient outcomes. By empowering healthcare providers and payers with the tools to deliver engaging, understandable, and actionable health information, WebMD Ignite aims to make a tangible impact on healthcare costs, quality, and patient satisfaction.
As the healthcare landscape continues to evolve, the importance of informed patient engagement has never been more critical. This acquisition underscores WebMD’s commitment to leading the digital transformation of health education, ensuring that patients and members have access to the information they need to navigate their health journey confidently.
