Key Highlights
- Andy Dé brings over 25 years of healthcare innovation experience to Verato as the new Chief Marketing Officer.
- Dé to spearhead Verato’s global marketing strategy, enhancing the adoption of its leading hMDM solutions.
- Prior roles include transformative leadership positions at MedeAnalytics and growth of healthcare business at Tableau Software.
Source: Business Wire
Notable Quotes
- “I am humbled and honored to join Verato and bring my passion for building, transforming and growing world-class, high-performing global marketing teams.” – Andy Dé, CMO at Verato
- “Andy comes to us with deep expertise in healthcare technology and data analytics… His passion for the power of analytics to transform healthcare outcomes and business performance… makes Andy the perfect CMO to lead our marketing team.” – Clay Ritchey, CEO at Verato
SoHC's Take
Verato’s strategic move in appointing Andy Dé as Chief Marketing Officer underscores the company’s commitment to advancing healthcare identity solutions. Dé’s extensive experience in healthcare innovation, coupled with his proven track record in leading marketing strategies and driving growth, positions Verato for significant advancements in the healthcare industry. His background in data analytics and value-based marketing is particularly relevant as healthcare organizations increasingly rely on accurate, comprehensive data management to improve patient outcomes and operational efficiencies. Verato’s focus on solving the foundational challenge of knowing “Who is Who” in healthcare through its hMDM platform is critical for digital engagement and interoperability across the health ecosystem. With Dé’s leadership, Verato is well-poised to expand its influence and enable more healthcare organizations to achieve a single source of truth for identity, which is paramount in today’s rapidly evolving digital landscape.
