Key Highlights
- Peloton customers can use HSA/FSA dollars for fitness equipment, saving up to 40%.
- Applicable products include Peloton Bike, Bike+, Tread, Tread+, and Row.
- Simplified payment process using pre-tax funds with easy eligibility verification.
- Partnership empowers customers to prioritize health with accessible fitness solutions.
Source: Business Wire
Notable Quotes
- “With a global player like Peloton, we’re helping connect consumers with more of the health practices they love as we continue our work in improving access, options, convenience, and incentives.” — Justin Mares, Co-founder and CEO at Truemed
- “At Peloton we are committed to making fitness and wellbeing accessible to anyone, anywhere.” — Greg Hybl, Senior Vice President at Peloton for Business
SoHC's Take
This partnership between Truemed and Peloton is a forward-thinking move, tapping into the $140 billion HSA/FSA market to drive accessible fitness solutions for consumers. By allowing customers to use pre-tax dollars for fitness equipment purchases, this collaboration breaks barriers to entry, promoting exercise as a key intervention for chronic disease prevention. It’s a significant step in aligning health incentives with everyday fitness, showing that the healthcare and fitness industries are converging in ways that benefit both consumers and their long-term wellbeing.
