Key Highlights
- Robert Johnson appointed Senior VP of Strategic Communications and Marketing at CAP
- Will lead advocacy, media relations, marketing strategy, and publications
- Brings 44 years of expertise in nonprofit, private, government, and journalism sectors
Source: Business Wire
Notable Quote
- “There’s a lot of satisfaction in understanding what’s important to members and customers, and then using the skills of our communications and marketing teams to help them make people healthier. I take a fresh view of how those functions can work together… If we can achieve that, they will engage more and be moved to do more.” — Robert Johnson, Senior VP of Strategic Communications and Marketing at CAP
SoHC's Take
Robert Johnson’s appointment as Senior Vice President of Strategic Communications and Marketing at the College of American Pathologists marks a significant leadership move, especially as healthcare communications become more integrated and essential. His broad experience across nonprofit, government, and private sectors, paired with his success in crisis communications and digital strategies, positions him well to drive CAP’s communications and marketing efforts. With his innovative approach, particularly in unifying communications and marketing functions, Johnson’s leadership will likely enhance CAP’s ability to amplify its messaging and engagement with both its members and wider audiences.
