Key Highlights
- Real Chemistry acquires Avant Healthcare, significantly expanding its medical education and HCP communications capabilities.
- Avant’s integration brings over 450 experts in medical communications and education to Real Chemistry’s Medical group.
- Innovative digital and creative capabilities of Avant to bolster Real Chemistry’s services in addressing complex diseases and drug commercialization.
Source: Business Wire
Notable Quotes
- “Our clients are asking for more personalized, engaging, and timely medical communications,” – Shankar Narayanan, CEO at Real Chemistry
- “Together, Real Chemistry and Avant will continue to challenge the status quo, create impact, and ultimately improve the healthcare experience for patients,” – Deborah Wood, Founder and Chairwoman at Avant Healthcare
SoHC's Take
The acquisition of Avant Healthcare by Real Chemistry marks a significant milestone in the evolution of healthcare communications, signaling a shift towards more integrated, innovative, and personalized approaches in medical education and HCP engagement. This move not only enhances Real Chemistry’s capabilities but also aligns with the industry’s growing demand for data-driven strategies and creative solutions to navigate the complexities of modern healthcare challenges. The integration of Avant’s scientific expertise and Real Chemistry’s advanced AI insights promises to deliver impactful messaging and education across the drug commercialization lifecycle, setting a new standard for excellence in the healthcare communications domain.
