Key Highlights
- ŌURA surpasses 2.5 million Oura Rings sold.
- Oura Members open the app over three times daily.
- New focus areas: Heart Health, Stress, and Women’s Health.
- Partnerships with leading research institutions and retail expansion.
Source: Business Wire
Notable Quotes
- “What is most rewarding is the breadth of our customers—they aren’t just biohackers or people seeking peak performance. It’s undeniable that 2024 is the year of the smart ring, and with over 10 years of unparalleled insights, leadership in accuracy, and a culture of research and validation, we’re excited to be at the forefront of this category’s momentum.” — Tom Hale, CEO at ŌURA
- “As a result of ŌURA’s continued investment in women’s health, member demographics have shifted in the past year from primarily male to 59 percent who identify as female and 41 percent identifying as male.” — Dorothy Kilroy, Chief Commercial Officer at ŌURA
SoHC's Take
ŌURA’s achievement of selling over 2.5 million rings marks a significant milestone in the wearable tech industry, underscoring the growing consumer demand for reliable health insights. The company’s expansion into new health focus areas and strategic partnerships with top research institutions enhance its value proposition. Additionally, the shift in member demographics towards a more balanced gender representation demonstrates ŌURA’s successful investment in women’s health. With its broadening retail footprint and continuous innovation, ŌURA is well-positioned to maintain its leadership in the smart ring market and drive further growth in health and wellness technology.
