Key Highlights
- ŌURA acquires Veri, a personalized metabolic health company using continuous glucose monitors (CGM).
- Veri’s expertise will accelerate ŌURA’s vision of expanding its holistic health offerings.
- New “Meals” feature to track meal timing and its impact on health will launch this fall in Oura Labs.
- Over 97% of Oura Members express interest in understanding how food impacts their health.
- ŌURA surpasses 2.5 million rings sold and expands retail and military partnerships.
Source: Business Wire
Notable Quotes
- “Metabolic health is the natural next dimension of the Oura Ring holistic health experience, and one that our customers have told us they want. The expertise of Veri’s team will help accelerate this vision, strengthening our product and opening up new avenues for metabolic health offerings.” — Tom Hale, CEO at ŌURA
- “Together, we’ll explore how metabolic awareness can create a more complete picture of your overall health and provide guidance to help Oura Members achieve their personal goals.” — Anttoni Aniebonam, CEO and co-founder at Veri
SoHC's Take
The acquisition of Veri by ŌURA is a strategic move that reflects growing consumer interest in personalized health tracking, especially in metabolic health. With 97% of Oura Members expressing curiosity about how food affects their overall well-being, the integration of Veri’s CGM expertise will likely meet a substantial demand. This move not only broadens ŌURA’s health tracking capabilities but also positions the company to lead in the wearables market with a more holistic approach to health. The addition of features like “Meals” shows ŌURA’s commitment to continuous innovation, making this acquisition a critical step toward redefining health monitoring technology.
