ŌURA Expands into Metabolic Health with Acquisition of Veri
Slice of Healthcare Team
Sep 13, 2024
Key Highlights
- ŌURA acquires Veri, a personalized metabolic health company using continuous glucose monitors (CGM).
- Veri’s expertise will accelerate ŌURA’s vision of expanding its holistic health offerings.
- New “Meals” feature to track meal timing and its impact on health will launch this fall in Oura Labs.
- Over 97% of Oura Members express interest in understanding how food impacts their health.
- ŌURA surpasses 2.5 million rings sold and expands retail and military partnerships.
Source: Business Wire
Notable Quotes
“ Metabolic health is the natural next dimension of the Oura Ring holistic health experience, and one that our customers have told us they want. The expertise of Veri’s team will help accelerate this vision, strengthening our product and opening up new avenues for metabolic health offerings. ”
Tom Hale, CEO at ŌURA
“ Together, we’ll explore how metabolic awareness can create a more complete picture of your overall health and provide guidance to help Oura Members achieve their personal goals. ”
Anttoni Aniebonam, CEO and co-founder at Veri
