Key Highlights
- Melissa Fors Shackelford joins LetsGetChecked as Senior Vice President of Marketing.
- Over 20 years of healthcare marketing experience from leading companies like Optum, Hazelden Betty Ford, and Evernorth.
- Shackelford will lead comprehensive marketing strategies across U.S. and international markets.
- Expertise in strategic marketing, brand integration, and business-to-business marketing.
- LetsGetChecked serves over 10 million individuals and 5,000 corporate clients globally.
Source: Business Wire
Notable Quotes
- “Her exceptional track record driving growth paired with her innovative approach to healthcare marketing will be critical as we continue to expand our services and engage more clients globally.” — Peter Foley, Founder and CEO at LetsGetChecked
- “I am honored to join LetsGetChecked, a company at the forefront of transforming healthcare through technology and innovation. Together, we will push the boundaries of what is possible in healthcare and make a positive impact on the lives of our patients worldwide.” — Melissa Fors Shackelford, Senior VP of Marketing at LetsGetChecked
SoHC's Take
This strategic hire of Melissa Fors Shackelford signals a significant step forward for LetsGetChecked. With over two decades of experience driving marketing strategies in some of the healthcare industry’s leading organizations, Shackelford is poised to bring fresh insights and drive expansion. Her expertise in both business-to-business and consumer-facing healthcare marketing will likely accelerate LetsGetChecked’s growth, particularly as the company seeks to further penetrate international markets and broaden its service offerings. The appointment aligns with LetsGetChecked’s mission to revolutionize healthcare accessibility through technology, enhancing its brand’s visibility and engagement on a global scale.
