Key Highlights
- Innovaccer Inc. acquires 100% stake in Cured, significantly expanding its healthcare CRM and digital marketing capabilities.
- The acquisition strengthens Innovaccer’s Healthcare Experience Platform (HXP) and adds over 20 health systems to its growing customer base.
- Enhanced patient and member outreach: Cured’s proficiency in engagement and growth strategies complements Innovaccer’s CRM capabilities, promising improvements in patient experience and outcomes.
- Leadership integration: Cured’s cofounders, Andrew Sawyer, Ashmer Aslam, and Rohit Narayan, to assume key roles in Innovaccer, driving healthcare CRM strategy.
- Commitment to seamless transition: Uninterrupted services and enhanced innovations assured for Cured’s current clientele.
Source: Direct
Notable Quotes
- “This acquisition perfectly complements our forward strategy…We were looking for companies who could help us enhance our Experience pillar’s focus on improving patient experiences. Cured was the perfect fit.” – Abhinav Shashank, Co-founder and CEO at Innovaccer Inc
- “With our library of over 80 curated, healthcare-specific journeys, and AI-enhanced propensity models…we can really accelerate innovation to transform the patient experience.” – Andrew Sawyer, CEO and Co-founder at Cured
SoH's Take
The Innovaccer and Cured merger represents a pivotal moment in healthcare’s digital transformation. By combining Innovaccer’s robust data platform with Cured’s specialized CRM and digital marketing prowess, the alliance is set to redefine patient engagement and healthcare experiences. This strategic move not only signals Innovaccer’s commitment to enhance its Healthcare Experience Platform but also indicates a significant shift towards more integrated, data-driven, and patient-centric healthcare solutions. The integration of Cured’s expertise in personalized patient outreach and Innovaccer’s AI-driven productivity tools heralds a new era in healthcare CRM, where technology and human-centric approaches converge to deliver superior patient care and outcomes. As industry analysts, we anticipate this acquisition to set a precedent for future collaborations in healthcare technology, emphasizing the importance of seamless patient experiences and outcome-driven strategies.
