Key Highlights
- hey freya, a women’s wellness brand, announces the close of its $500,000 Angel round of funding, led by aligned investors including Goddess Fun+d.
- The brand is dedicated to reimagining women’s wellness, offering adaptogenic supplements and multivitamins tailored for stress and burnout symptoms in women.
- Vanessa Loder, co-founder of Goddess Fun+d, praises hey freya’s mission and commitment to providing health and wellness solutions.
- The funding will support the launch of hey freya’s naturopathic product line, including antioxidant hydration mix Quench and anti-anxiety supplement Calm, and fund clinical trials and machine learning research.
- Helkin Berg, co-founder and CEO of hey freya, highlights the market’s demand for innovative women-focused health solutions.
Source: Business Wire
Notable Quotes
- “We’re thrilled to support the revolutionary progress they’re making in women’s health to take the burden off of women by offering accessible, evidence-backed, health and wellness solutions.” – Vanessa Loder, Co-Founder at Goddess Fun+d
- “This raise has underscored that even against the backdrop of the current market, there is an incredible appetite for a new solution created by women, for women. We’re honored to be trusted with this undertaking and these funds will help us get to the next phase of our mission.” – Helkin Berg, Co-Founder and CEO at hey freya
SoH's Take
The angel funding secured by hey freya marks a significant advancement in the women’s wellness industry. This investment reflects a growing recognition of the need for more comprehensive, tailored health solutions that address the unique challenges faced by women, particularly related to stress and burnout. hey freya’s focus on combining naturopathic care with machine learning research positions the company at the forefront of innovation in women’s health. The development of products like Quench and Calm, backed by scientific research and specifically designed for women, highlights an important shift towards more personalized and holistic approaches to wellness. This funding not only fuels hey freya’s product development and research initiatives but also signifies a broader trend in the wellness sector towards embracing technology and data-driven solutions to enhance health outcomes for women. As hey freya progresses, its journey will likely become a model for how modern companies can blend natural health products with cutting-edge science to meet the evolving needs of women’s health.
