Key Highlights
- Grayce raises $10.4 million in Series A funding led by Maveron, with participation from BBG Ventures, Correlation Ventures, and others.
- Funding will scale Grayce’s platform, enhancing employer solutions and member experience, and entering the payer market.
- Grayce supports family caregivers with personalized social care, reducing stress and navigating caregiving complexities.
- Employers benefit from Grayce’s platform, seeing a 38% reduction in turnover rates and a sixfold return on investment.
Source: Business Wire
Notable Quotes
- “We recognize that millions of individuals are facing new care needs and responsibilities, and it’s our goal to enable their success, providing assistance with navigating caregiving challenges, along with personalized practical and emotional support.” — Julia Cohen Sebastien, Co-Founder and CEO at Grayce
- “Grayce’s blend of human touch with user-friendly technology is transforming how families handle their care responsibilities. Grayce’s care solution creates a lasting impact as people navigate various care challenges, and we’re inspired to support this next phase of their growth journey.” — Jason Stoffer, General Partner at Maveron
SoHC's Take
Grayce’s latest funding round is a significant milestone, reflecting the growing recognition of the critical role of social care platforms in today’s workforce. As caregiving responsibilities continue to impact employee productivity and retention, Grayce’s comprehensive approach offers a necessary solution for employers and health plans alike. By providing personalized support and leveraging technology, Grayce not only alleviates the stress on caregivers but also contributes to better health outcomes and improved workplace dynamics. The company’s expansion into the payer market signifies its potential to influence broader healthcare models, aligning social care with evolving payment and care delivery systems. This investment underscores the importance of innovative solutions in addressing workforce challenges and supporting the well-being of caregivers globally.
