Key Highlights
- GoodRx and Kroger have entered a new direct contracting agreement.
- Improved prescription pricing available at over 2,200 Kroger family pharmacy locations.
- Patients can save almost 50% more on most generic prescriptions starting June 1, 2024.
- GoodRx Investor Day event today at 9 a.m. ET for more details.
Source: Business Wire
Notable Quote
- “Kroger has been a valuable participant in the GoodRx marketplace over the years and an innovator in healthcare, nutrition and wellness. We’ve leveraged our direct contracting model to reach an agreement that we believe supports Kroger’s business goals and helps patients get the prescriptions they need at affordable prices.” – Scott Wagner, Interim CEO at GoodRx
SoHC's Take
This strategic partnership between GoodRx and Kroger signifies a major advancement in making prescription medications more affordable for patients nationwide. By leveraging direct contracting, both organizations are positioned to offer substantial savings on generic medications, which can significantly reduce the financial burden on consumers. This move not only strengthens GoodRx’s market presence but also showcases Kroger’s commitment to innovative healthcare solutions. The nearly 50% increase in savings starting June 1, 2024, is a testament to the effectiveness of this agreement in delivering tangible benefits to patients.
