In this five-part fireside chat, Dr. Jim Bonnette breaks down the real-world challenges holding health plans back—from fragmented vendor strategies and outdated data to impersonal outreach that misses the mark. With sharp insights and powerful stories, this series offers a blueprint for moving from siloed thinking to a truly member-centered approach that drives better outcomes—and better Star ratings. Whether you’re leading strategy or boots-on-the-ground in care delivery, this is the healthcare playbook you didn’t know you needed.
Building a Star Strategy that Shines
𝗧𝗵𝗲 #𝟭 𝗺𝗶𝘀𝘁𝗮𝗸𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗽𝗹𝗮𝗻𝘀 𝗺𝗮𝗸𝗲 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗦𝘁𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝗻 𝘀𝗶𝗹𝗼𝘀.
In a recent discussion, Jim Bonnette, MD shared a hard truth:
One major plan had 300 𝘷𝘦𝘯𝘥𝘰𝘳𝘴 working on individual HEDIS measures. 
Zero coordination. 
Zero alignment with the patient experience.
The result? Fragmentation, inefficiency—and disengaged members.
𝘈 𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘚𝘵𝘢𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘴𝘵𝘢𝘳𝘵𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘱𝘢𝘵𝘪𝘦𝘯𝘵.
Not the measure. Not the team. Not the vendor.
Centralize your approach. Prioritize high-impact outcomes (like BP and A1C control). Coordinate efforts around what matters 𝘮𝘰𝘴𝘵 to members.
Because no one wants five different calls about five different screenings—especially if none address their real needs.
𝗪𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼 𝘀𝗵𝗶𝗻𝗲? 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁, 𝗻𝗼𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆.
Building a Star Strategy that Shines
45 pieces of mail… That’s how many messages Dr. Jim Bonnette received when he signed up for his Medicare plan. By the fifth one? Straight to the trash. 
When healthcare outreach looks and feels like spam, members stop listening. And once you’ve lost their trust, getting them to engage — even for something critical — becomes a much bigger lift. In this short clip, Jim Bonnette, MD, Chief Medical Officer at 86Borders breaks down exactly how uncoordinated outreach erodes trust and what health plans should be doing instead.
Watch the clip to learn more.
