Fay Raises $25M to Transform Nutrition Counseling with Insurance Coverage

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Key Highlights

  • Fay raises $25M to expand nutrition counseling services.
  • Nation’s largest network of Registered Dietitians in all 50 states.
  • Integration with food delivery platforms to address food insecurity.
  • Partnerships with major health insurers and employers.
  • AI-powered platform supports dietitians’ practices.

Source: Business Wire

Notable Quotes

  • “Fay was born from the belief that everyone deserves access to expert care – allowing the majority of Americans to have easy and convenient access to life-changing nutrition counseling.” – Sam “Sammy” Faycurry, Founder and CEO at Fay
  • “With payors’ increasing interest in Food as Medicine and the increasingly evident link between diet and overall health, there couldn’t be a better time to elevate the role of food in healthcare.” – Mark Stefanski, Co-founder at Fay
  • “Fay has grown rapidly to build a strong value proposition for both dietitians and patients, and we’re excited to continue to support the team as they scale their mission to help people eat better and live longer.” – Holly Maloney, Managing Director at General Catalyst

SoHC's Take

Fay is at the forefront of a significant shift in the U.S. healthcare landscape, emphasizing proactive nutrition care. By securing substantial funding and forming strategic partnerships with major health insurers and employers, Fay is effectively democratizing access to Registered Dietitians. This approach not only addresses the critical issue of diet-related chronic conditions but also supports dietitians in building their practices. Fay’s innovative integration with food delivery services and commitment to expanding insurance coverage sets a new standard for accessible and preventative healthcare, promising a healthier future for millions of Americans.

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