Essential Strategies for Brokers with Jonathan Mosse

The Hardest Part of Being a Broker

Jonathan Mosse, with over 30 years of experience as a broker, reflects on the most challenging aspects of the job. According to Jonathan, the hardest part is deciding on the future direction for his business and clients. He emphasizes the philosophical challenges of navigating the uncertainties and making the right strategic decisions.

Common Misunderstandings Among Brokers

Jonathan points out that many brokers fear being wrong, which stifles innovation and progress. He encourages brokers to take chances and push the envelope, even if it means some strategies might not work out as planned. The key, he says, is to be willing to adapt and change course as needed.

Actions for Broker Effectiveness

To be more effective, Jonathan advises brokers to deeply understand their clients’ businesses and to think strategically about where to take them. He stresses the importance of being comfortable with discomfort, as this often indicates that meaningful change and improvement are happening.

What Clients Should Ask Their Brokers

Clients should ask their brokers about their strategic plans and where they intend to take them. Jonathan believes clients hire brokers for their industry knowledge and vision, so brokers should have the courage of their convictions and not just offer a menu of choices.

Evaluating a Broker Partner

Jonathan’s advice for evaluating a broker partner is simple: hire the person, not the firm. He believes the individual broker’s dedication and understanding are far more important than the firm’s name or reputation.

Conclusion

Jonathan Mosse’s insights offer valuable guidance for both brokers and their clients. His emphasis on strategic thinking, willingness to take risks, and the importance of personal relationships provides a roadmap for success in the brokerage industry. As Jonathan says, it’s about always thinking, “What’s next?” and striving for continuous improvement.