Key Highlights
- David Minkin appointed as general manager of epocrates, an athenahealth company.
- Minkin brings over 25 years of experience in digital content and media strategy.
- Aimed at expanding epocrates’ impact on clinical decision-making for healthcare professionals.
Source: Business Wire
Notable Quotes
- “epocrates cures healthcare complexity for clinicians, enabling them to make the best decisions for their patients,” – Bob Segert, Chairman and CEO at athenahealth
- “Joining athenahealth and leading epocrates provides an opportunity to make an impact in an industry that affects the most vital decisions of millions,” – David Minkin, General Manager of Epocrates at Athenahealth
SoHC's Take
David Minkin’s new role as general manager of epocrates underlines a pivotal moment for the platform and athenahealth. His extensive background in digital content and media, coupled with a proven track record of innovative strategy and growth, positions him uniquely to spearhead epocrates in an era where clinical decision support is more critical than ever. Minkin’s appointment signals a commitment to enhancing the delivery of vital clinical information, facilitating better patient care outcomes. This move also underscores the evolving landscape of healthcare technology, where trusted, efficient, and accessible digital tools become integral to clinical practice. As epocrates continues to serve as a cornerstone for clinical decision-making among healthcare professionals, Minkin’s leadership is anticipated to navigate the platform through its next phase of growth and innovation, reinforcing its role in simplifying healthcare complexity.
