Key Highlights
- BODi and Dr. B team up to use HSA/FSA for fitness costs through online consultations.
- Qualifying BODi members may get full reimbursement for fitness expenses.
- Access to $15 online consultations across all 50 states and special days.
Source: Business Wire
Notable Quotes
- “For over 25 years our mission at BODi has been to help people lead healthy and fulfilling lives,” – Carl Daikeler, Co-Founder and Chief Executive Officer at BODi
- “Current trends indicate that the future of fitness lies in companies that double down on programs that encourage whole-body health and longevity,” – Cyrus Massoumi, Founder and CEO at Dr. B
SoHC's Take
This partnership reflects a significant shift in the fitness industry, aligning more closely with healthcare provisions and making wellness more accessible and affordable. By leveraging technology and the flexibility of telehealth, BODi and Dr. B are positioned to offer more than just fitness solutions; they are offering a pathway to sustainable health and well-being, supported by financial flexibility. This strategic alignment not only enhances the value proposition of both companies but also taps into the growing trend of integrating health and fitness with overall life management solutions.
