Key Highlights
- Lushi launches December 11 to offer tailored fertility care for women with AI-powered tools and holistic wellness support.
- Membership plans range from $299 to $5,000, with options for telehealth and in-person services.
- Personalized tools include ‘My Fertility Plan,’ injection specialists, and fertility-focused wellness programs.
- Future plans: Launching fertility wellness spas and an Injection Bar™ by 2025.
- Leaders: Founded by Jessica Schaefer and Dr. Mana Baskovic, renowned for their expertise in business and reproductive health.
Source: Business Wire
Notable Quotes
- “We believe every woman should have the option to build a family when they want to, but the hoops women have to jump through are dehumanizing. Lushi will help solve that problem by making it more humane and easier.” — Jessica Schaefer, Founder & CEO at Lushi
- “The IVF industry isn’t responsive enough. Lushi will offer women a different experience, designed by women to make them feel comfortable and confident as they undergo fertility treatments.” — Dr. Mana Baskovic, Chief Medical Officer at Lushi
SoHC's Take
Lushi is entering the fertility space at a critical moment, addressing the dual crises of infertility and access to care with a comprehensive, patient-first approach. By offering AI-driven support, personalized wellness plans, and a commitment to mental health and comfort, Lushi has the potential to disrupt an industry long overdue for innovation. The company’s tiered membership plans and planned wellness spas reflect a thoughtful understanding of patients’ diverse needs and financial realities. Lushi’s leadership team and strategic advisors bolster its credibility and vision for a more equitable and supportive fertility landscape.
