Key Highlights
- Samantha Avivi appointed as new CMO, succeeding Jeff Jarrett who retires end of May.
- Avivi brings a wealth of experience from companies like P&G, Kimberly Clark, and more.
- Her focus will be on building consumer-led, purpose-driven brands within Bayer.
Source: Business Wire
Notable Quotes
- “I’m pleased to welcome Samantha to Team Bayer to lead our North America marketing organization and join our efforts to achieve ‘Health for all, Hunger for none.’ She has expertise in setting groundbreaking visions, igniting breakthrough growth, accelerating multifunctional teams, with a proven track record of growing businesses, brands and most importantly, people.” – Dave Tomasi, President, Consumer Health at North America Bayer
- “I’m honored to take this leadership role with Bayer, a world leading company with a meaningful mission. I’m excited to leverage my passion for building consumer-led, purpose-driven brands across the Consumer Health portfolio, which includes many brands that I know and love, like Claritin, Aspirin, and Midol.” – Samantha Avivi, Chief Marketing Officer (CMO) for the Consumer Health division at Bayer North America
SoHC's Take
Samantha Avivi’s leadership appointment at Bayer marks a significant step towards enhancing their consumer health division. With her extensive background and innovative approach, she is expected to drive considerable growth and continue the commitment to Bayer’s mission of “Health for all, Hunger for none.” As Bayer continues to innovate within the healthcare sector, Samantha’s role will be crucial in steering the company towards new heights of marketing excellence and brand development.
