Key Highlights
- Seamless client booking experience through Reserve with Google integration, directly linking Google Business Profiles to Boulevard.
- Enhanced digital marketing insights with Google Analytics (GA4) for better tracking of Google Ads conversions to bookings.
- Significant growth in appointments, with medspas booking over 25,000 client appointments through the new integration.
Source: Business Wire
Notable Quote
- “As the industry continues to mature into the mainstream and competition increases, medspas must operate and market their businesses as efficiently and effectively as possible without compromising on the premium experiences clients expect. By delivering even deeper integration with Google, Boulevard is making it easier for customers to find that ideal balance. Using Reserve with Google together with Boulevard enables medspas to better convert web traffic into booked appointments while also streamlining the online experience for their clients,” – Skya Jones, Medspa Education Manager at Boulevard
SoHC's Take
The collaboration between Boulevard and Google marks a significant milestone for the medspa industry, underscoring the importance of leveraging technology to enhance client experiences and operational efficiency. These integrations not only simplify the booking process but also offer invaluable insights into marketing effectiveness, ultimately driving growth. The impressive uptake of Boulevard’s platform, evidenced by the booking of nearly 400,000 appointments across the self-care industry, highlights a growing trend towards digital transformation. This move by Boulevard, especially in a time when medspa competition is intensifying, is a strategic step towards empowering businesses to meet the evolving expectations of their clients while maximizing their digital marketing ROI.
