Key Highlights
- Jennifer Irwin appointed as CMO at Availity, the nation’s leading health information network.
- Brings nearly 25 years of experience in B2B SaaS marketing, focusing on healthcare and technology.
- Aims to propel Availity’s marketing strategies to support growth and innovation in healthcare connectivity.
Source: Business Wire
Notable Quotes
- “It’s such an exciting time in healthcare…the potential for Availity to create better patient care experiences by connecting payers and providers makes it an ideal time to propel the company’s marketing strategies to new heights,” – Jennifer Irwin, CMO at Availity
- “Her expertise will be invaluable as we continue to build upon our position at the forefront of the healthcare technology industry,” – Russ Thomas, CEO at Availity
SoHC's Take
The appointment of Jennifer Irwin as Chief Marketing Officer at Availity marks a significant milestone in the company’s journey towards enhancing healthcare connectivity and patient care experiences. With her vast experience in business-to-business software as a service (SaaS) marketing, Irwin is well-equipped to lead Availity through its next phase of growth and innovation. Her focus on leveraging the intersection of health and technology to back the company’s ambitious strategies is timely and promising. As the healthcare system continues to face unprecedented stress, Availity’s role in streamlining payer-provider connectivity is more crucial than ever. Irwin’s proven track record in leading marketing and communications strategy positions her as a key player in driving Availity’s vision forward, promising a future where healthcare data acquisition, standardization, and exchange are seamlessly integrated to improve patient care outcomes.
