Key Highlights
- New Reproductive Health Care Team provides personalized support for infertility, maternity, and more.
- Partnership with Maven Clinic offers 24/7 virtual support across 30+ specialties in women’s health.
- Expanded care options include family planning, mental health support, and menopause guidance.
Source: Direct
Notable Quote
- “Far too often, women struggle to get the right care… This new approach will ensure we can show up for our members at all of these critical moments with the care and support they need and deserve.” – Sarah Iselin, President and CEO at Blue Cross Blue Shield of Massachusetts
- “Blue Cross Blue Shield of Massachusetts is doing the essential work of reimagining women’s healthcare for its members… ensuring families across the state can access holistic, personalized, and clinically-proven care for every journey.” – Dr. Neel Shah, Chief Medical Officer at Maven Clinic
- “Our employer customers told us they want new ways to support their employees with specific challenges related to women’s health… It was important to us to find a partner like Maven who can offer 24/7 virtual support.” – Dr. Sandhya Rao, Chief Medical Officer at Blue Cross Blue Shield of Massachusetts
SoH's Take
Blue Cross Blue Shield of Massachusetts is setting a new standard in women’s healthcare with its latest suite of offerings. By establishing a dedicated Reproductive Health Care team and partnering with Maven Clinic, Blue Cross is enhancing its commitment to providing accessible, high-quality care for women at every stage of their health journey. This initiative not only addresses the need for specialized care in areas such as fertility, maternity, and menopause but also leverages technology to offer around-the-clock support. The collaboration with Maven Clinic, a leader in virtual care for women and families, underscores the importance of innovative solutions in meeting the evolving healthcare needs of women. Through these efforts, Blue Cross reaffirms its role as a forward-thinking health plan dedicated to delivering exceptional and equitable healthcare services.
