Key Highlights
- Collaboration between Ivy Fertility and SMP Pharmacy Solutions for co-branded packaging of fertility medications, focusing on a seamless patient experience.
- 80% of fertility care is self-administered, highlighting the importance of this initiative in supporting patients outside of the clinic.
- The initiative follows a successful pilot at Utah Fertility Center, proving its effectiveness in enhancing the patient care experience.
Source: Business Wire
Notable Quotes
- “Creating a partnership with SMP enhances the end-to-end patient experience and uplevels the expectations of what’s possible,” – Constance Rapson, Chief Growth Officer at Ivy Fertility
- “We believe that personalized and intuitive guides within a patient’s package can shift the experience from stressful to empowering,” – Olga Milobedzki, Chief Strategy Officer at SMP Pharmacy
- “Thoughtful branding makes people feel taken care of. We want patients to know that their care team is with them in spirit, even when they’re administering their own treatment from home,” – Caroline Ferguson, Brand Manager at Ivy Fertility
SoH's Take
This innovative collaboration between Ivy Fertility and SMP Pharmacy Solutions is a significant step forward in the fertility treatment landscape. By focusing on the patient experience beyond the clinical setting, they are addressing a crucial aspect of fertility care – the majority of which is self-administered. This partnership not only reflects a deep understanding of the patient’s journey but also showcases a commitment to providing holistic care. The co-branded packaging is more than just a marketing effort; it’s a tangible representation of the support and guidance offered to patients in one of the most personal and challenging journeys of their lives. This initiative, especially following its success in the Utah Fertility Center pilot, sets a new standard in patient-centric care in the fertility sector, emphasizing the importance of every detail in the patient’s journey to parenthood.
