Key Highlights
- Marked Growth and Expansion: ŌURA celebrates a successful year, expanding into women’s and metabolic health sectors, and collaborating with numerous partners.
- Product Feature Innovation: Introduction of new features like Stress Management, Circles, Share Report, and the innovative Cycle Insights for enhanced menstrual cycle tracking.
- Robust Partnership Ecosystem: Over 600 partnerships, including significant collaborations with Natural Cycles, Noom, Talkspace, Headspace, and major fitness brands.
Source: Business Wire
Notable Quotes
- “Growth and expansion have been huge focus areas for us this year… ŌURA is becoming an iconic, global brand that is changing the way we think about long-term health and healthspan,” – Tom Hale, CEO at ŌURA
- “As women, our bodies are incredibly complex, powerful, and unique. Using Oura Ring for cycle tracking and creating body literacy just makes sense because it’s attuned to your unique rhythms and patterns, not the average,” – Dorothy Kilroy, Chief Commercial Officer at ŌURA
- “The deep connection between sleep, nutrition, and overall health is undeniable… We’re excited to work together to continue learning more about how improved sleep can help people to change behavior and meet their goals,” – Saeju Jeong, Executive Chairman and Co-Founder at Noom
SoH's Take
ŌURA’s journey in 2023 reflects a significant stride in personalized health technology. The company’s expansion into women’s health and metabolic health, along with its substantial growth in partnerships, demonstrates its commitment to holistic health. The innovative features of the Oura Ring, especially the advanced Cycle Insights, show ŌURA’s dedication to leveraging technology for comprehensive health monitoring. The partnerships with organizations like Noom and Headspace indicate a future where technology integrates seamlessly into every aspect of health and well-being. ŌURA’s model sets a new standard in health technology, making it a pivotal player in the industry.
