Bold, a prominent healthy aging platform, has raised $17 million in a Series A funding round led by Rethink Impact and supported by Samsung Next and other existing investors. The funds will be channeled towards expanding partnerships with Medicare plans and provider groups and enhancing its clinical exercise offerings for older adults.
Key Highlights
- Bold offers evidence-based exercise programs tailored for Medicare members, aiming to prevent falls, reduce musculoskeletal pain, and boost physical activity levels.
- The platform uses dynamic adjustments and behavioral science to engage members and promote sustainable health habits.
- Amanda Rees, Bold’s Co-founder and CEO, emphasized the platform’s goal to enhance the healthspan of older adults by providing accessible programs that boost strength and overall well-being.
- Following a successful year, Bold’s services now cover over 10 million lives. The platform has achieved a 46% reduction in falls and a 182% surge in weekly physical activity levels among members.
- Bold’s programs have demonstrated significant reductions in falls, which affect over 25% of Americans aged 65 and above, leading to costs exceeding $50 billion annually.
- Jenny Abramson, Founder and Managing Partner of Rethink Impact, praised Bold’s innovative approach and emphasized the need for such evidence-based solutions in the healthcare sector.
Source: PR Newswire
Notable Quotes
- “Bold was designed to increase healthspan for older adults, offering accessible, easy-to-follow programs that improve strength, reduce falls, and promote lifelong well-being.” – Amanda Rees, Co-founder and CEO of Bold
- “Bold is at the forefront of a new paradigm in preventive health care for older adults… we desperately need innovative, evidence-based solutions like Bold that meet people where they are and drive value across the healthcare system.” – Jenny Abramson, Founder and Managing Partner of Rethink Impact
SoH's Take
Bold’s recent funding round underscores the growing emphasis on preventive healthcare and the potential of technology-driven solutions to address the challenges faced by the aging population. By integrating evidence-based exercise programs with advanced technology, Bold is positioning itself as a leader in the healthy aging sector. The company’s focus on reducing falls and enhancing physical activity among older adults aligns with the broader industry trend towards proactive health management. The backing from prominent investors further validates Bold’s approach and sets the stage for its continued growth and impact in the healthcare sector.
