We had an amazing conversation featuring an industry expert in aesthetics, Jonathan McLean, the CEO of McLean Aesthetics. Take a moment to enjoy the episode and Let’s Cover That!
In this episode we discuss:
- Jonathan’s background in staffing and recruiting led him to discover a demand for talented professionals in the med spa and aesthetic industry, inspiring him to establish McLean Aesthetics.
- When selecting candidates, Jonathan seeks individuals who are passionate about building a brand and delivering exceptional results. Continuous training and skill development are vital in this field.
- Jonathan shared strategies for building a high-performing team, including defining goals, offering competitive compensation, and fostering a positive work environment aligned with the promises made during the hiring process.
- We discussed the challenges faced by entrepreneurs entering the med spa industry and emphasized the importance of understanding the business side of aesthetics. Community-building, diverse marketing efforts, and prioritizing staff well-being were highlighted as key factors for success.
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In a recent episode of the “Let’s Cover That” podcast, Jonathan McLean, CEO of McLean Aesthetics, shared his journey from staffing and recruiting to establishing a successful business in the med spa and aesthetic industry. He discussed the challenges faced by entrepreneurs in this field and emphasized the importance of understanding the business side of aesthetics, continuous training, and prioritizing staff well-being.
Jonathan McLean’s Journey
Jonathan McLean’s background in staffing and recruiting led him to discover a demand for talented professionals in the med spa and aesthetic industry. This realization inspired him to establish McLean Aesthetics, a company dedicated to sourcing passionate individuals who are committed to delivering exceptional results and building a brand.
Building a High-Performing Team
Jonathan shared strategies for building a high-performing team, including defining goals, offering competitive compensation, and fostering a positive work environment aligned with the promises made during the hiring process. He emphasized the importance of continuous training and skill development in the aesthetic field, as it is a sector that requires constant learning and adaptation to new products and services.
Challenges in the Med Spa Industry
Entering the med spa industry comes with its own set of challenges. Jonathan highlighted the importance of understanding the business side of aesthetics. Community-building, diverse marketing efforts, and prioritizing staff well-being were identified as key factors for success. He also noted that many entrepreneurs who venture into this industry often lack a natural business background, leading to potential difficulties in managing growth and operations.
The Future of McLean Aesthetics
Looking ahead, McLean Aesthetics is committed to continuing its mission of providing top-tier talent to the med spa and aesthetic industry. The company recognizes the growth potential in this sector and is dedicated to supporting businesses in their quest for success.
Conclusion
Jonathan McLean’s insights into the aesthetic industry provide valuable lessons for entrepreneurs and professionals alike. His emphasis on continuous learning, community-building, and staff well-being underscores the importance of these factors in achieving success in the med spa industry. As McLean Aesthetics continues to grow, it remains a beacon for businesses seeking to thrive in this dynamic and rapidly evolving field.
Sponsored by: CM&F Group (www.cmfgroup.com)
