Episode Details:
Our Guests: The Su Brothers, Co-Founders at Seen Health.
What you’ll get out of this episode:
- The Su Brothers’ Unique Partnership: Co-founders and twins, Xing and Yang Su, discuss how their complementary skillsets and shared mission led to founding Seen Health.
- Personal Motivation: Inspired by challenges faced in their own family during COVID, the brothers set out to revolutionize senior care for aging populations.
- Modernizing PACE: Seen Health aims to expand the Program of All-Inclusive Care for the Elderly (PACE) by leveraging cutting-edge technology and operational innovations.
- Empowering Staff Through AI: Seen Health’s approach focuses on enhancing staff capabilities with AI tools, reducing burnout and enabling better care.
- Scaling with Impact: By offering modular solutions, Seen Health aims to lower barriers to entry and scale senior care centers nationwide.
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The Journey to Seen Health
Twin Brothers Xing and Yang Su have always been innovators, but their decision to launch Seen Health stemmed from deeply personal experiences. During the pandemic, the brothers faced the challenges of caring for their aging grandparents, sparking a passion to create a solution for senior care. Combining their diverse career paths—one in operations and strategy, the other in product and engineering—they established Seen Health to address the complexities of elderly care.
Transforming Senior Care Through Technology
Seen Health is reimagining PACE by integrating modern technology with traditional care practices. The Su Brothers describe their mission as creating a “single pane of glass” operating system to streamline staff workflows. By deploying real-time tracking systems, AI scribes, and intuitive tools, Seen Health reduces administrative burdens, enabling caregivers to focus on building meaningful relationships with seniors.
Personalized, Culturally Attuned Care
A hallmark of Seen Health’s model is its emphasis on culturally relevant care. Drawing from their heritage as first-generation Chinese immigrants, the Su Brothers designed their approach to meet the unique needs of diverse communities. Seen Health aspires to bridge cultural and language gaps while delivering tailored support to aging populations.
Overcoming Scaling Challenges
With only 5% of eligible seniors accessing PACE services, scaling is a major priority for Seen Health. Their strategy involves empowering other organizations with modular technology and operational expertise. This approach allows centers to adapt care for specific populations while reducing costs, making services accessible to middle-income families.
A Vision for the Future
In five years, Seen Health aims to become a catalyst for change in senior care. The company plans to launch multiple centers across California and beyond while sharing their blueprint for success with the broader industry. By proving their model works and expanding access, the Su Brothers hope to make culturally focused, tech-enabled care the standard for seniors everywhere.
With a deep commitment to innovation and impact, Seen Health is setting a new standard in senior care. Whether it’s through empowering caregivers, improving outcomes, or expanding access, the Su Brothers are proving that the future of healthcare is as much about heart as it is about technology.
Finally, to learn more about our guest and their company please use the links below:
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