Episode Details:
On this episode of #NoFilterHealthcare, Healthcare, co-hosts Taylor Dunn & Tamara Dhanda sit down with Gary Bird, CEO of SMC National.
In this episode, we discuss:
- How did you get into dental?
- Tell Us about yourself?
- How did you start SMC National?
- How CEO’s are the face of marketing for companies today.
- What differentiates your events from all the other conferences in the space?
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Introduction
In a recent episode of the “No Filter Healthcare” podcast, Gary Bird, CEO of SMC National, shared his journey from the staffing industry to establishing a successful business in the dental marketing industry. He discussed the challenges faced by entrepreneurs in this field and emphasized the importance of understanding the business side of dental marketing, continuous training, and prioritizing staff well-being.
Gary Bird’s Journey
Gary Bird’s background in staffing and recruiting led him to discover a demand for talented professionals in the dental industry. This realization inspired him to establish SMC National, a company dedicated to sourcing passionate individuals who are committed to delivering exceptional results and building a brand.
Building a High-Performing Team
Gary shared strategies for building a high-performing team, including defining goals, offering competitive compensation, and fostering a positive work environment aligned with the promises made during the hiring process. He emphasized the importance of continuous training and skill development in the dental field, as it is a sector that requires constant learning and adaptation to new products and services.
Challenges in the Dental Marketing Industry
Entering the dental marketing industry comes with its own set of challenges. Gary highlighted the importance of understanding the business side of dental marketing. Community-building, diverse marketing efforts, and prioritizing staff well-being were identified as key factors for success. He also noted that many entrepreneurs who venture into this industry often lack a natural business background, leading to potential difficulties in managing growth and operations.
The Future of SMC National
Looking ahead, SMC National is committed to continuing its mission of providing top-tier talent to the dental industry. The company recognizes the growth potential in this sector and is dedicated to supporting businesses in their quest for success.
Conclusion
Gary Bird’s insights into the dental marketing industry provide valuable lessons for entrepreneurs and professionals alike. His emphasis on continuous learning, community-building, and staff well-being underscores the importance of these factors in achieving success in the dental marketing industry. As SMC National continues to grow, it remains a beacon for businesses seeking to thrive in this dynamic and rapidly evolving field.
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