Assisted Reproduction - Episode Details
What you’ll get out of this episode:
- Angela Rastegar’s Journey: Angela shares her background at Circle Surrogacy, emphasizing the financial hardships faced by aspiring parents in the fertility industry, inspiring her to start Sunfish.
- Sunfish’s Services: The company offers financial planning tools and resources for those pursuing family building through assisted reproduction, including loans, discounts, and an IVF success program using predictive analytics and AI.
- Importance of Assisted Reproduction Technology (ART): ART encompasses a range of technologies supporting family building outside of natural means, promoting inclusivity, especially for the LGBTQ community and those with fertility challenges.
- Market Potential and Growth: The fertility industry is rapidly expanding with a potential market size over a trillion dollars, driven by various groups including infertility, habitual miscarriage, genetic disease carriers, LGBTQ families, and cancer survivors.
- Sunfish’s Mission and Technology: Focusing on financial accessibility and empowerment in reproductive journeys, Sunfish uses machine learning and data science for personalized fertility treatment plans, advocating for democratized access to reproductive technologies.
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Read About Fertility Financing and Assisted Reproduction
Background and Inspiration
Angela Rastegar’s personal and professional experiences, especially her role at Circle Surrogacy, illuminated the acute financial challenges faced by individuals seeking to build families through assisted reproduction. This revelation led to the founding of Sunfish, aiming to alleviate these financial burdens and make family building more accessible.
Services and Impact
Sunfish offers a dual approach to fertility financing. Firstly, through financial planning tools, helping clients manage the often overwhelming costs associated with IVF, surrogacy, and other forms of assisted reproduction. Secondly, their innovative IVF success program employs AI and machine learning to predict the success rates of IVF treatments, guiding clients through the process with greater certainty and reduced financial risk.
Defining ART and Its Significance
Assisted Reproduction Technology (ART) encompasses a broad spectrum of fertility treatments. Angela emphasizes the importance of this inclusive term, which recognizes the diverse paths to parenthood beyond traditional means, especially significant for LGBTQ individuals and those without fertility issues but who still require assistance to conceive.
Market Size and Potential
The fertility industry is witnessing exponential growth. Angela highlights the significant market potential, driven by various segments of the population who increasingly rely on ART. This growth underscores the critical need for financial planning and support services like those offered by Sunfish.
Tech-Driven Solutions and Future Goals
Sunfish’s approach is deeply rooted in technology, particularly AI and machine learning, to create personalized fertility solutions. Looking ahead, Angela envisions Sunfish expanding its services to encompass broader aspects of family financial planning and literacy, aiming to support families throughout their entire lifecycle. She stresses the importance of destigmatizing conversations around fertility and its associated costs, advocating for greater openness and community support in this journey.
WORD FROM OUR SPONSORS:
Our sponsors for this episode are Sage Growth Partners and Quantum Health
Sage Growth Partners accelerates commercial success for healthcare organizations through a singular focus on growth. The company helps its clients thrive amid the complexities of a rapidly changing marketplace with deep domain expertise and an integrated application of research, strategy, and marketing. For more information, please go to www.sage-growth.com & follow Sage Growth Partners on social media – @sagegrowthpartners
Quantum Health is an award-winning consumer healthcare navigation company that delivers an unparalleled consumer experience based on empathy and trust, enabling employers to achieve industry-leading satisfaction rates and independently validated claim savings. Launched in 1999, Quantum Health’s model is based on years of consumer research and the insights learned from guiding millions of consumers and their providers through their healthcare journey. Visit: https://quantum-health.com/ and follow Quantum health on social media – @Quantum Health
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