Episode Details:
What you’ll get out of this episode
Listen in as host Tim Fitzpatrick chats with Eric Gantwerker about how Level Ex brings together the best minds across healthcare and interactive entertainment to accelerate the adoption of new skills and treatments in medicine. Eric shares how he and his team think about designing new games, entering new markets, and finding ways to make medical education available anytime, anywhere. Since joining the team nearly 8 years ago, Level Ex has seen more than 1 million users and partnered with 30 out of the top 40 life sciences and medical device companies, including Medtronic, Johnson & Johnson and Boston Scientific.
In this episode you’ll discover:
- How we know games work, including the story of how a young boy was able to safely pull over his grandma’s car and wait for EMS from playing Mario Kart.
- Why games are such powerful mechanisms for knowledge and skill transfer.
- How Level Ex identifies intent to help their users put behaviors into practice.
- How Eric thinks about outcomes, and what goes into planning and design in order to generate evidence required to make Level Ex a renowned medical education tool
- What factors go into needs assessment, market analysis, and the sizing of new markets created by game-based opportunities
- The top qualities of innovators and early stage teams when entering healthcare markets with novel technology, and why listening and asking questions is key to their success
- The power of adaptable platforms and matching platforms to learning tasks and skills development
Final Frontier – 5 Questions in 50 Seconds
- Top Challenge: Awareness
- Top Opportunity: Personalization
- Tech Trend You’re Following: LLMs, AI, ML
- Top Media Recs: What Video Games Have to Teach Us About Learning and Literacy, By James Paul Gee (Link to PDF →)
- Healthcare / Tech Leader(s) You’re Following:
- Justin Barad, Osso VR (LinkedIn →)
- Danny Goel, Precision OS (LinkedIn →)
- Richard Vincent, FundamentalVR (LinkedIn →)
- Bertalan Mesko, MD (LinkedIn →)
- Rafael Grossman, MD (LinkedIn →)
Watch
Listen
Recommended Resources
- BackTable Innovation Podcast
- Advancing The Practice Of Medicine Through Play (LevelEx)
- Play LevelEx Games (LevelEx)
- Level Ex study shows the efficacy of game-based training for experienced dermatologists (Fierce Healthcare)
- 59 practicing dermatologists participated
- Participants played five game modules
- physicians’ scores and practical knowledge increased
- three-quarters of participants preferred learning through medical video games over traditional continuing medical education
Join the Conversation
Love that play has found it’s rightful place per Sam Glassenberg‘s vision! – Eric Gantwerker on LinkedIn
About Your Host
Tim Fitzpatrick is the CEO of IKONA Health, a company using neurobiology and immersive technology to improve how patients learn about their care and treatment options. Tim co-founded IKONA based on his own patient experiences while serving in the US Navy and now in the VA health system. He has served as Principal Investigator on multiple federal research grants, has co-authored papers on learning science, VR, and mental health in the age of COVID-19, and has partnered with top healthcare investors and institutions including the National Science Foundation, Department of Defense, National Artificial Intelligence Institute, StartUp Health, On Deck, FundRx, MATTER and NVIDIA.
Sponsored by: IKONA Health
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