#3 - The New NBA: Next Best Action for Pharma’s Future and Medical Affairs (with Robert Consalvo)

Our guest: Robert Consalvo, Senior Director of Sales Engineering & Enablement at H1

In this episode we discuss:

Consalvo's background & role at H1
In terms of medical affairs, pharma and life sciences - what Consalvo means by N.B.A, and what actions he's driving for his intended results?
When talking about pharma - why the role of medical affairs is critical to the success of drug launch and development?
What roadblocks Consalvo sees some organizations run up against when looking for their next best action?
When encountering these roadblocks, what’s the best way to pivot and score?