In this episode, Chris Medeiros, Director of Strategy & Solutions at H1 and Nayanica Banerjee, Senior Manager of Client Solutions & Strategy at H1 join to discuss the intersection of KOLs and DOLs while talking about research and medical affairs.
Listen to discover:
- Medeiros & Banerjee’s backgrounds in the industry
- What the term digital opinion leader mean to them, how that has changed over time
- If they believe DOLs have the same credibility as traditional KOLs
- Looking into the future – do you think we will have congresses and printed publications of research in 10 years?
Watch
Listen
Keep an eye out for part 2 on this topic coming soon!
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